Contractor Marketing Tips
1 - Increase Visibility: On search (organic and paid), social, and email.
For organic search, invest in content marketing and SEO so you rank higher on Google for the best roofing related keywords in your area, plus are seen more via social media.
For paid search, do Google Local Service ads (it’s guaranteed hot leads for a fixed cost) and inbound search ads.
For social media, make sure to post at least once a week and look relevant!
For email, make sure to build a list so you can email after things like hail storms, etc.
2 - Increase Clickablity: Make sure your ads include the keyword and are creative and engaging. Look at your competitors. The best ads are fun to read and stand out as different from the rest.
3 - Increase Convertiblity: Get a high-converting website that’s killer on mobile. This is where people will go before calling you. All marketing channels lead to this. Also, make sure to build a strong conversion funnel.
4 - Increase Profitability: Use a fully integrated platform to manage your leads and contacts, email marketing, payments, social media, business reporting, reviews, and more.
Female , Lives in United States